Brand Identity Design

F & B  Collected Café MEMEMI

The concept behind Café MeMeMi is to make everyday life feel special, through the experience of delicious food and drink in a beautifully designed space. Cafe Mememi has launched in Seoul, South Korea and Milan, Italy.

F & B  Absolut Vodka

Inspired by the idea of human connection, the colourful triangular pattern symbolises unity, balance, and diversity. Individual geometric forms come together in a harmonious composition, reflecting how different people and perspectives can coexist as one. Developed as a key graphic element for a limited-edition collection, the pattern brings energy and visual impact to the airport duty-free retail environment.

Cosmetics Branding

Logo and Packaging Design_ Dear LUCÉTTE

Dear Lucette’s identity is built around an imagined Parisian address. the brand story and concept design behind every product

The plaque logo is the strongest idea here, a French street-sign device that turns the brand into a place before it’s a product.

Cosmetics_ Logo, Facial Masks

Logo and Packaging Design _ Tonymoly

Targeting women in their 20s to early 30s, this project strengthened TONYMOLY’s position in the colour cosmetics market through a distinctive, character-led visual identity.

I developed the ‘Goddess’ character concept as a core creative device for the brand — designed to build a memorable visual language and a stronger emotional connection with TONYMOLY’s target consumer.

The concept was rolled out across multiple product launches and collections, with the Goddess characters becoming a defining part of the brand’s visual communication during this period. TONYMOLY has since shifted toward a different creative direction as its broader brand and product strategy evolved

Amway

Cosmetic Catalogs and leaflets design

Fashion

Fashion wear_ Metrocity

F/W Lookbook, Invitation Cards for S/S, F/W, Leaflets, Video Story boards, Fashion Magazines

Fashion   Branding Eyewear_ Spettro

I designed the full brand identity for Spettro, a high fashion eyewear label from logo and signature sunglasses to advertising, social media, and interior design, all built around a consistent brand tone and story. Spettro launched its first shop in Gangnam, Seoul, and has since been worn and promoted by Korean celebrities and TV shows. The name draws on the idea of connection between two worlds, human and Goblin, or ‘Dokkaebi’ in Korean.

Fashion wear _ Three dots

Lookbook, Web Main page, Web Banners, Photoshop Images

Fashion  ScreenPrinting for Designer Brands

Making various type of patterns for fashion clothing

City Branding

Gang-Nam, Seoul, S.Korea

The concept embodies the idea of “Write everything, contain everything, and achieve your dreams.” It reflects Gangnam as an open and dynamic city where diverse ideas, people and possibilities come together.

The identity expresses the city’s positive character through four key values: diversity, sustainability, familiarity and openness — encouraging people to embrace new perspectives and pursue their aspirations.

American Spanish TV Cable Channels_ Olympusat

Channel Posters, TV Ads Flyers

LG Card

Credit Cards, Posters, Flyers design

LG Credit Card and Display