Brand & Packaging Designer with 11+ years of international experience across Korea, the US and the UK. I hold an MA in Graphic Branding Design from the University of the Arts London and a BA in Graphic Design from London Metropolitan University.

I believe great design begins with purpose — shaped by integrity, insight and a deep understanding of both brand and audience.

With over a decade of international experience across branding, fashion, beauty and F&B, I create distinctive visual identities that connect brands with people and build lasting recognition.

From strategy and concept through to final execution, I combine thoughtful research, creative direction and considered design to transform ideas into meaningful, memorable brand experiences.

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